Rocarina is a creative media studio based between Hong Kong and Spain. In today’s digital era, I’m proud to be able to work with people and brands around the world.

What we do.
We craft impactful visual storytelling, from concept to screen. This includes social media strategy, short-form video, reels, editing, filming, graphic design, and brand-aligned narratives. Whether you need help building a content plan, crafting branded visuals, or producing engaging videos, I’m here to collaborate and elevate your message.

After years in fashion design, I’ve stepped fully into a creative director role that reflects my values and skillset. I’m confident in shooting, editing, and managing content across platforms, always with an eye for layout, color, and narrative flow thanks to my design background.

I’ve always been drawn to the audiovisual world, spending hours immersed in fashion films and experimental video art, purely for their beauty. Today, I channel that passion into content that feels fresh, connected, and meaningful. From reels and social visuals to booklets and banners, I work on projects of all sizes,  and love helping bring independent ideas to life.

What I need to work together.
Clear communication, shared understanding of goals, and mutual respect. I like knowing the roadmap so I can hit your milestones and deliver my best. I'm collaborative by nature, and I always show up with a positive attitude, that’s what this is all about.

A note on fashion and purpose.
Fashion and sustainability still live in my heart. Over the years, I’ve evolved and shaped a path that brings together everything I’m good at, from design to storytelling. If a mission-driven project arises in that space, I’m all in. I’d also love to be involved in a documentary or film project with purpose. I remain open to custom pieces and collaborations that align with my values. At my core, I’m an artist who wants to contribute to positive change.

I still believe in the transformative power of fashion. It can spark important conversations, challenge broken systems, and build empowered communities. Collaboration is key. I hope to keep creating, with people and brands who speak up, take a stand, and care deeply about the world we’re shaping.

Let’s talk if you’re one of them.

Career journey.

Carina Roca is a Sustainable Fashion Designer from Girona, Spain.
She holds a BA in Fashion Design from ESDi, Barcelona, an MA in Creative Direction and Advanced pattern Making from IDEP, Barcelona, and an MA in Management of the Fashion and Design Industry from ESDi, Barcelona. She also coursed several short courses about textile printing and fashion illustration and social media management.

After graduating with her bachelor's degree, she began her career as a freelancer for Rocambolesc, where she designed a new line of sustainable uniforms for their team. It was her first real taste of aligning design with purpose — a small but meaningful step.

Soon after, she took on a role as a designer at a fast fashion brand, working there for nearly a year. While the experience helped her grow professionally and gave her insight into the industry's inner workings, it quickly became clear that it wasn’t her place. The pace, values, and environmental impact clashed deeply with her beliefs — both as a designer and as a person. It simply didn’t fulfill her soul.

That realisation pushed her to take a leap of faith. She returned to freelancing, this time building her own studio and taking on a wide range of creative projects — from concept to final production. For over three years, she poured herself into every detail, balancing artistry with hands-on problem-solving, and reconnecting with the kind of work that truly mattered to her.

Craving new horizons, she eventually made the bold move from Spain to Hong Kong, joining Shinaraa — a luxury, sustainable fashion brand — as a head designer leading the brand’s Creative direction. She’s been working there for the past two years and counting, continuing to explore the intersection of design, ethics, and innovation on a global stage.

Awards.

In 2017, she won an Silver Laus award for Vadenassos project. In 2018, she was selected as Best Emerging Fashion Designer by Gimoda. Later in 2019 she was selected as one of the ten finalists of the Redress Design Award, the world’s largest sustainable fashion design competition. She finally ended up winning the Runner-up prize and a mentorship with Orsola de Castro, founder and creative director of Fashion Revolution.

Exhibition in Hong Kong at Kerry Hotel (Sept 2019)
Exhibition in Amsterdam at Fashion for Good (Dec 2019)
Exhibition in Paris for Olympic Games (Aug 2024)